Branded Residences in Dubai: A Rising Investment Trend in 2025

Discover why Dubai Leads the World in Luxury Branded Homes

Buying properties in Dubai has never been more appealing, especially for global high-net-worth individuals (HNWIs) who are increasingly turning to branded residences. These homes, created in partnership with world-renowned hospitality and lifestyle brands, combine prestige, exclusive amenities, and strong investment potential. For anyone looking to buy off-plan properties in Dubai, branded residences stand out as a secure and rewarding choice.

At Homesphere Real Estate, a leading real estate agency in Dubai, we help investors, families, and retirees secure access to some of the city’s most in-demand branded developments. With world-class design, guaranteed service standards, and unrivaled lifestyle benefits, branded residences represent one of the most attractive opportunities in the UAE’s property market today.

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What are Branded Residences?

Branded residences are residential properties developed in collaboration with globally recognized hospitality or lifestyle brands. These homes go beyond traditional real estate by combining the prestige of a luxury brand with the assurance of five-star service, design excellence, and exclusive amenities.

There are two main types:

• Hospitality-linked residences: Homes tied to luxury hotel brands, offering full access to hotel facilities such as spas, gyms, concierge, and housekeeping.
• Non-hospitality residences: Properties linked to fashion, automotive, or lifestyle brands, designed with bespoke features and high-end amenities.

For buyers, this means not only owning a home but also accessing a lifestyle associated with some of the world’s most prestigious names.

HNWI vs. UHNWI: Who is Driving the Demand?

To understand the surge in branded residences, it’s important to distinguish between HNWIs and UHNWIs:

• HNWI (High-Net-Worth Individuals): Typically defined as individuals with liquid assets of $1 million or more (excluding their primary residence).
• UHNWI (Ultra-High-Net-Worth Individuals): Defined as individuals with net worth exceeding $30 million.

In Dubai, both groups are highly active. According to Knight Frank, Destination Dubai 2025, 75% of UHNWIs with wealth above $50 million expressed strong interest in buying a branded home in Dubai, compared to 34% among those with $1–5 million. UHNWIs are also prepared to spend significantly more, with 55% willing to pay over $5,000 per sq.ft for branded residences.

This shows that while HNWIs provide volume, UHNWIs are driving the premium end of the market and setting new benchmarks for branded real estate in Dubai.

Global Demand for Dubai’s Branded Residences

Demand for branded homes in Dubai has reached unprecedented levels in 2025. According to Knight Frank, Destination Dubai 2025, 86% of wealthy individuals express a desire to own a branded home in Dubai, up from 69% in 2024. Saudi investors lead the trend with 92% showing interest, followed closely by India (88%) and East Asia (81%).

For ultra-wealthy buyers with personal wealth above $50 million, the interest soars even higher, with 75% actively seeking branded residences. This strong global demand highlights Dubai’s position as the top international hub for luxury real estate investments.

Looking to benefit from Dubai’s growing demand? Partner with Homesphere Real Estate to secure high-demand branded properties.

Why Buyers Choose Branded Residences in Dubai

Branded residences consistently outperform traditional homes in terms of demand and value. In Dubai, they command an average 14% rental premium over mainstream properties, compared to a global average of just 3–5% (Knight Frank, Destination Dubai 2025). Buyers are drawn to these homes for multiple reasons:

• Prestige and brand identity: Ownership linked with world-class brands enhances exclusivity.
• Service excellence: 63% of global buyers rank service quality and amenities as the top purchase drivers.
• Investment potential: 30% of buyers expect property values to rise 5–10% in the first year of purchase. Another 22% anticipate growth between 10–15% in 2025, with 13% expecting gains above 20%.

For many, branded residences are not just homes but also strategic assets for wealth growth.

How Buyers are Using Branded Residences

Branded residences in Dubai appeal to a wide range of lifestyle and investment needs:

• 26% purchase purely for investment or capital gains
• 23% use them as main residences
• 21% as second homes or holiday retreats
• 16% as retirement homes
• 12% for buy-to-let purposes

(Source: Knight Frank, Destination Dubai 2025)

This versatility makes them attractive to investors, families, and retirees seeking both lifestyle and financial returns.

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Which Neighborhoods do Buyers Prefer to Invest? 

Dubai offers a wide choice of locations for branded residences, with certain districts leading global demand. In 2025, the top locations are Dubai Hills Estate (14%), Dubai Marina (14%), and Downtown Dubai (12%) (Knight Frank, Destination Dubai 2025). Other sought-after areas include Emirates Hills, Dubai Canal, Palm Jumeirah, and Business Bay.

This geographic spread reflects Dubai’s ability to offer branded living experiences in both waterfront and city-center settings, catering to different lifestyle preferences.

Investment Outlook: Prices, Budgets, and Services

Dubai’s branded residences continue to attract buyers willing to pay a premium for quality and prestige. According to Knight Frank, Destination Dubai 2025:

• 23% of global HNWIs are prepared to spend over $5,000 per sq.ft. on branded homes, up from 17% in 2024.
• Total branded sales in 2024 reached AED 7.8 billion across 4,261 units.
• The most expensive branded unit sold was AED 139 million at The Lana – Dorchester Collection in Business Bay.
• The highest recorded price per square foot reached AED 11,724 per sq.ft.
• Over the next four years, Dubai will deliver more than 8,200 new branded units, reinforcing its position as the global capital for branded residences.

Alongside financial appeal, lifestyle services play a huge role in demand. The top amenities sought by buyers include wellness-focused designs (27%), onsite spas (25%), and health facilities (23%).

Why Invest with Homesphere Real Estate

As Dubai continues to set global benchmarks in branded real estate, investors need a trusted partner to guide them through opportunities in this highly competitive market. Homesphere Real Estate, a leading real estate agency in Dubai, specializes in helping clients buy off-plan properties in Dubai, including branded residences.

With unmatched market insights, direct developer connections, and expertise in high-value transactions, we ensure your investment journey is seamless and stressfree.

Ready to explore your options? Contact Homesphere Real Estate at +971 502 655 686 today to find the best Luxury Properties for sale tailored to your goals.